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Karola karlson2/28/2023 ![]() You can get real users insight through surveys, interviews, online & offline meetings, chats, Skype calls, checking existing analytics (Google Analytics, social media data), analyzing competitors' customers, ethical googling your users' emails & names and researching them on social media: You need to reach your potential users and validate your Persona & hypothesis. This Practical Guide to Empathy Maps and video will give you good overviews of this approach.
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